Smart Budget App
Queensland Country Bank
The Brief: Glass Engine collaborated, Nous, North Queensland Cowboys & client Queensland Country Bank sought to promote SmartBudget, a flexible budgeting tool designed to help customers manage their bills and expenses with ease. The goal was to increase awareness, drive new customer sign-ups, and showcase the product’s real-world benefits through an engaging campaign featuring the North Queensland Cowboys, leveraging their strong community presence and fan engagement.
Brand Campaign
TVC + Photography
Social Media Campaign
Digital Campaign
Our Results:
The campaign successfully increased engagement and brand trust by leveraging the North Queensland Cowboys’ strong community presence, driving deeper connections with the target audience. It led to a significant boost in awareness and inquiries for SmartBudget, resulting in a measurable uptick in customer interest and sign-ups. Additionally, it reinforced Queensland Country Bank’s position as a trusted, community-focused financial partner, while generating positive audience sentiment around financial wellbeing and smart money management.
Brand Awareness
Increased Engagement
Increased App Downloads
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